More on New Movers
New Movers Mean New Business
On average a new mover spends more in their first six months than a typical consumer does in three years.
And that adds up to nearly $170 billion every year.
New movers can be renters or homeowners. Either way, they’re consumers making important lifestyle decisions
on phone, Internet, and cable service, utilities, doctors, dentists. More than 50% will look for auto repair
services, dry cleaning, electronics, furniture and hardware. And over 50% are going to find pharmacies,
supermarkets, restaurants, and video stores in their new neighborhood.
Reaching Them First Means Keeping Them Longer
Studies show that New Movers are five times more likely to become long term customers compared to a settled
household. Which is why it's crucial to get in front of them first with a compelling offer or message.
Before they decide on a competitor.